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David S. Pottruck and Terry Pearce
CLICKS AND MORTAR
Merge digital innovation with traditional business values
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Merge physical and digital channels for unstoppable competitive advantage – Clicks and Mortar by Pottruck and Pearce masters integration. This comprehensive channel integration summary and synergy strategies include: • Convergence Architecture - Design seamless customer experiences across touchpoints • Channel Conflict Resolution - Transform competition into complementary strength • Cultural Bridge Building - Unite digital natives with traditional teams • Value Multiplication Formula - Make 2+2=5 through proper integration What most summaries miss: Their "Channel Harmony Model" shows how to make online and offline reinforce rather than cannibalize. Begin Click.Apply.Grow™ convergence: Map customer journeys across channels. Identify three friction points. Fix one weekly. Companies mastering clicks-and-mortar integration achieve 45% higher customer lifetime value than single-channel competitors. Bricks provide trust. Clicks provide scale.
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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