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Ralf Specht
Building Corporate Soul
Transform culture from the inside out—because great companies are built on soul, not slogans.
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What's You Learn?
Purpose-driven cultures outperform profit-focused competitors by engaging human meaning – Building Corporate Soul by Ralf Specht proves organizations need soul to thrive.
This comprehensive Corporate Soul summary and main ideas outline:
The hidden gem: Specht's "Soul ROI Calculator" quantifies how purpose drives 5-year financial outperformance.
Build soul with Click.Apply.Grow™: Define organizational purpose tomorrow. Align three decisions to values. Measure meaning metrics monthly. Purpose-driven companies achieve 83% higher employee retention.
Profits follow purpose.
This comprehensive Corporate Soul summary and main ideas outline:
- Soul Indicators - Measure organizational vitality through employee passion, customer loyalty, and societal impact
- Purpose Architecture - Design structures that connect daily work to meaningful outcomes beyond profit
- Authentic Leadership - Model vulnerability and values to create cultures of genuine connection
- Stakeholder Integration - Balance shareholder returns with employee fulfillment and community contribution
The hidden gem: Specht's "Soul ROI Calculator" quantifies how purpose drives 5-year financial outperformance.
Build soul with Click.Apply.Grow™: Define organizational purpose tomorrow. Align three decisions to values. Measure meaning metrics monthly. Purpose-driven companies achieve 83% higher employee retention.
Profits follow purpose.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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