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Steve Kaplan
BAG THE ELEPHANT!
Land giant clients and transform your company into a market leader—one bold strategy at a time.
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Growth Category:
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What's You Learn?
Land and keep huge customers that transform your business – Bag the Elephant! by Kaplan reveals big-customer strategies. This comprehensive enterprise sales summary and elephant-hunting methods explain: • Elephant Identification - Find right giant customers for your business • Navigation Skills - Move through huge company bureaucracy • Champion Building - Create internal advocates who fight for you • Culture Alignment - Match your approach to their values 2025 application: One elephant customer can equal 100 small ones—if you keep them happy. Your Click.Apply.Grow™ elephant: Target one ideal elephant. Map their organization. Build relationships patiently. Elephant hunters achieve 10x revenue growth from single accounts. Mice nibble. Elephants feast.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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