What is the main message of 'BAG THE ELEPHANT!'?

The book 'BAG THE ELEPHANT!' by Steve Kaplan provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'BAG THE ELEPHANT!'?

'BAG THE ELEPHANT!' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Steve Kaplan.

How does 'BAG THE ELEPHANT!' stand out from other books?

Steve Kaplan offers a unique perspective in 'BAG THE ELEPHANT!', using real-world examples and practical tips to help readers apply the lessons.

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Steve Kaplan

BAG THE ELEPHANT!

Land giant clients and transform your company into a market leader—one bold strategy at a time.

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Master Operations strategies from the world's leading business books!

Core Biz Category:

Operations

What Will You Learn?

Land and keep huge customers that transform your business – Bag the Elephant! by Kaplan reveals big-customer strategies. This comprehensive enterprise sales summary and elephant-hunting methods explain: • Elephant Identification - Find right giant customers for your business • Navigation Skills - Move through huge company bureaucracy • Champion Building - Create internal advocates who fight for you • Culture Alignment - Match your approach to their values 2025 application: One elephant customer can equal 100 small ones—if you keep them happy. Your Click.Apply.Grow™ elephant: Target one ideal elephant. Map their organization. Build relationships patiently. Elephant hunters achieve 10x revenue growth from single accounts. Mice nibble. Elephants feast.

About the Author

Steve Kaplan is Hollywood's secret weapon who trained the writers behind 10 Emmys, 1 Oscar, and comedy's biggest successes.

Created HBO Workspace and HBO New Writers Program, launching careers of Sex and the City's Michael Patrick King and Big Love's Will Scheffer. Co-founded Manhattan Punch Line Theatre, discovering Lewis Black, Nathan Lane, and John Leguizamo. Taught at UCLA, NYU, Yale. Consulted for DreamWorks, Disney, Aardman Animation. His students wrote Friends, Larry Sanders Show, Everybody Loves Raymond.

2025 relevance: As AI threatens writers' rooms, Kaplan's human-centered comedy techniques become essential for creators differentiating from algorithmic content.

Author of The Hidden Tools of Comedy, comedy's definitive textbook. Writers using Kaplan's methodologies achieve 4x higher script sale rates. Workshops in 20+ countries.

The guru who teaches what makes humans laugh, not algorithms.

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