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Frank Slootman

Amp It Up

Drive hypergrowth by demanding more, moving faster, and igniting intensity across your entire organization.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Replace ineffective management models instead of executing them harder – A New Way to Think by Roger Martin challenges conventional business wisdom. This comprehensive New Way to Think summary and key concepts outline: • Model Skepticism - Question frameworks when results disappoint rather than blaming execution • Both/And Thinking - Transcend false either/or choices through creative integration • Customer Centricity Reality - Focus on actual behavior, not stated preferences • Strategy as Choice - Make clear decisions about what not to do for competitive advantage The hidden gem: Martin's "reverse engineering success" starts with desired outcomes and works backwards. Think your Click.Apply.Grow™ new way: List three failing strategies. Question underlying models. Design new approaches. Organizations adopting better models achieve breakthrough results where others see only tradeoffs. Change models, not efforts.

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About the Author

Frank Slootman is the only CEO to lead three different companies to successful IPOs including Snowflake's record-breaking $33 billion debut.

Grew ServiceNow from $100M to $1.4B (14x growth). Led Data Domain to $2.4B EMC acquisition. Built Snowflake to $70B+ valuation—largest software IPO ever. Erasmus University Rotterdam economics graduate. Author of Amp It Up teaching hypergrowth execution. Known for 100-day transformation sprints.

2025 relevance: As AI demands massive data infrastructure, Slootman's playbook for scaling data companies becomes essential reading.

His "no prisoners" execution culture controversial yet undeniably effective. Companies adopting Slootman's operational cadence achieve 3x faster growth than venture benchmarks.

The IPO machine who turns good companies into category killers.

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