Amp It Up

Replace ineffective management models instead of executing them harder – A New Way to Think by Roger Martin challenges conventional business wisdom. This comprehensive New Way to Think summary and key concepts outline: • Model Skepticism - Question frameworks when results disappoint rather than blaming execution • Both/And Thinking - Transcend false either/or choices through creative integration • Customer Centricity Reality - Focus on actual behavior, not stated preferences • Strategy as Choice - Make clear decisions about what not to do for competitive advantage The hidden gem: Martin's "reverse engineering success" starts with desired outcomes and works backwards. Think your Click.Apply.Grow™ new way: List three failing strategies. Question underlying models. Design new approaches. Organizations adopting better models achieve breakthrough results where others see only tradeoffs. Change models, not efforts.