What is the main message of 'ABSOLUTE VALUE'?

The book 'ABSOLUTE VALUE' by Itamar Simonson and Emanuel Rosen provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'ABSOLUTE VALUE'?

'ABSOLUTE VALUE' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Itamar Simonson and Emanuel Rosen.

How does 'ABSOLUTE VALUE' stand out from other books?

Itamar Simonson and Emanuel Rosen offers a unique perspective in 'ABSOLUTE VALUE', using real-world examples and practical tips to help readers apply the lessons.

Back to All Books

Itamar Simonson and Emanuel Rosen

ABSOLUTE VALUE

Win customers in a world where product truth—not brand perception—drives every decision.

Book Free Demo

Master Operations strategies from the world's leading business books!

Core Biz Category:

Operations

What Will You Learn?

Perfect information killed traditional marketing—here's what works now – Absolute Value by Simonson and Rosen rewrites influence rules. This comprehensive consumer behavior summary and new frameworks reveal: • Influence Mix Model - Balance reviews, experts, and brand messages for modern consumers • Relative vs Absolute Evaluation - Why comparison shopping changes everything • Death of Brand Loyalty - When switching costs disappear, relationships matter more • Rational Consumer Return - Technology makes buyers smarter, not more emotional The hidden gem: Their research proves 80% of purchase decisions now happen before customers contact you. Begin Click.Apply.Grow™ adaptation: Audit where customers really get information. Optimize for comparison sites. Build authentic advocacy. Brands embracing absolute value principles see 60% higher conversion rates through transparency. Stop manipulating. Start informing.

About the Author

Itamar Simonson and Emanuel Rosen are marketing innovation scholars and behavioral science storytellers who reveal how consumers really make choices in an age of digital influence and social proof.

Itamar is a Stanford Graduate School of Business professor known for pioneering research on consumer decision-making. Emanuel is a former VP of marketing and author of “The Anatomy of Buzz,” one of the first deep dives into word-of-mouth marketing. Together, their book “Absolute Value” reframed how digital transparency disrupts brand loyalty.

What sets Itamar and Emanuel apart: They expose the hidden forces that shift consumer trust from branding to peer-driven signals.

Companies using their consumer choice frameworks report improved product-market fit, stronger online reputation strategies, and accelerated adoption cycles.

The consumer insight duo who decoded the new rules of influence in the digital era.

Share with friends

Buy on Amazon