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Ram Charan
WHAT THE CUSTOMER WANTS YOU TO KNOW
Shift from selling products to solving customer problems—and watch your business grow.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Understand customer profitability to transform from vendor to partner – What the Customer Wants You to Know by Charan revolutionizes B2B. This comprehensive customer strategy summary and partnership methods include: • Value Creation Selling - Help customers improve their P&L, not just yours • Customer Profitability Analysis - Know how customers make money • Trusted Advisor Positioning - Become indispensable through business insight • Multi-Function Teams - Align entire organization around customer success 2025 application: As products commoditize, understanding customer economics becomes the only differentiation. Your Click.Apply.Grow™ partnership: Study one key customer's business model deeply. Propose value beyond your product. Measure their success. B2B companies using this approach achieve 75% higher retention and 3x larger deals. Sell products, remain vendor. Improve profits, become partner.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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