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Steven G. Soechtig
Make Your Brand Matter
Create experiences that turn casual buyers into lifelong believers—because loyalty begins with meaning.
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What's You Learn?
Post-digital brands win through experiences, not messaging alone – Make Your Brand Matter by Steven Soechtig shows how to thrive in the experience economy.
This comprehensive brand experience summary and key takeaways reveal:
The hidden gem: Top brands now spend 60% more on experience design than traditional advertising.
Matter more with Click.Apply.Grow™: Map customer journey tomorrow. Identify experience gaps. Design memorable solutions. Experience-driven brands achieve 85% customer advocacy rates.
Messages fade. Experiences endure.
This comprehensive brand experience summary and key takeaways reveal:
- Experience Over Message - Establish brands through customer interactions, not just taglines
- Omnichannel Excellence - Create seamless experiences across all digital and physical touchpoints
- Emotional Connection - Build lasting relationships through meaningful, memorable moments
- Post-Digital Strategy - Leverage technology to enhance human experiences, not replace them
The hidden gem: Top brands now spend 60% more on experience design than traditional advertising.
Matter more with Click.Apply.Grow™: Map customer journey tomorrow. Identify experience gaps. Design memorable solutions. Experience-driven brands achieve 85% customer advocacy rates.
Messages fade. Experiences endure.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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