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Will Guidara
Unreasonable Hospitality
Turn ordinary moments into unforgettable experiences by giving people more care, thought, and delight than they ever expected.
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Core Biz Category:
Marketing
What Will You Learn?
Making people feel seen creates more value than perfect products – Unreasonable Hospitality by Will Guidara shows how excessive thoughtfulness transforms customers into evangelists. This comprehensive hospitality excellence summary and service principles reveal:
- 95/5 Rule - Be excellent 95% of the time, magical 5% for lasting memories
- Systemized Thoughtfulness - Scale personal touches through creative systems
- Present Over Perfect - Being fully present beats flawless execution
- Hospitality Everywhere - These principles work in any customer-facing business
What most summaries miss: Guidara's "unreasonable moments" don't require huge budgets, just genuine care. Create your Click.Apply.Grow™ hospitality magic: Notice one customer detail daily. Create three magical moments weekly. Empower team creativity. Businesses practicing unreasonable hospitality report 90% customer retention and 5x word-of-mouth referrals. Be unreasonable. Create magic.
About the Author
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