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Will Guidara
Unreasonable Hospitality
Turn ordinary moments into unforgettable experiences by giving people more care, thought, and delight than they ever expected.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Making people feel seen creates more value than perfect products – Unreasonable Hospitality by Will Guidara shows how excessive thoughtfulness transforms customers into evangelists. This comprehensive hospitality excellence summary and service principles reveal:
- 95/5 Rule - Be excellent 95% of the time, magical 5% for lasting memories
- Systemized Thoughtfulness - Scale personal touches through creative systems
- Present Over Perfect - Being fully present beats flawless execution
- Hospitality Everywhere - These principles work in any customer-facing business
Strategies
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About the Author
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5
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Aim at the Smallest Viable Audience
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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