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Ron Tite

Think. Do. Say.

Cut through the noise and build unshakable trust by aligning what you think, do, and say.
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What's You Learn?
Brand authenticity requires perfect alignment between thinking, doing, and saying – Think. Do. Say. by Ron Tite exposes why most brands fail at authenticity.

This comprehensive brand alignment summary and key takeaways reveal:

  • Alignment Framework - Synchronize internal beliefs, operational actions, and external messages
  • Authenticity Gap - Most brands say one thing while doing another, destroying trust
  • Action Priority - What you do matters more than what you say in building credibility
  • Cultural Consistency - Ensure every employee embodies brand promises through daily actions


What most summaries miss: Tite's research shows 83% of brands have dangerous gaps between promises and delivery.

Align authentically with Click.Apply.Grow™: Audit think-do-say gaps tomorrow. Fix biggest disconnects first. Measure trust improvements. Aligned brands enjoy 91% customer trust scores.

Think clearly. Do consistently. Say truthfully.

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About the Author

Ron Tite is founder of Church+State and creator of Think Do Say framework who brings comedy-trained creativity to corporate strategy.

Former award-winning advertising writer and stand-up comedian, now chief strategy officer working with Google, Microsoft, Walmart, Volvo, Air France. Named Top 10 Creative Canadians by Marketing Magazine. Delivered keynotes across five continents to Fortune 500 audiences. His Think Do Say operating system reshapes how leaders approach culture and communication.

What sets Tite apart: He's the only strategist who performed stand-up comedy professionally—using humor to make complex business concepts memorable and actionable.

Organizations implementing Tite's Think Do Say system achieve breakthrough alignment between strategy and execution. Leadership teams report 75% improvement in strategic clarity and employee engagement scores.

The contrarian making strategy seriously fun.

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