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Malcolm Gladwell
The Tipping Point
Unlock the moment when small actions ignite unstoppable momentum and change everything.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Small changes trigger epidemic-like spread when they reach critical thresholds – The Tipping Point by Malcolm Gladwell reveals how ideas spread like viruses through society. This comprehensive viral spread analysis and influence principles explain:
- Law of the Few - Connectors, Mavens, and Salesmen drive most epidemics
- Stickiness Factor - Messages must be memorable and actionable to spread
- Power of Context - Environmental details dramatically affect behavior
- Magic Number 150 - Groups above this size lose cohesion naturally
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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