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Vijay Govindarajan and Anil K. Gupta
THE QUEST FOR GLOBAL DOMINANCE
Seize opportunities in the worldwide marketplace to scale faster and lead stronger.
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What Will You Learn?
Strategic framework for building multinational corporations that achieve sustainable competitive advantage across diverse global markets.
This comprehensive global expansion guide and core strategies outline:
2025 application: Digital connectivity and emerging markets create unprecedented opportunities for rapid global scale across industries.
Begin global expansion: Map target markets by growth potential. Establish local partnerships in 2-3 key regions. Adapt core offerings for cultural preferences. Build cross-border knowledge sharing systems. Companies following systematic global strategies achieve 35% higher revenue growth than domestic-focused competitors.
Think globally. Act locally. Dominate systematically.
This comprehensive global expansion guide and core strategies outline:
- Knowledge Management - Transfer and adapt best practices across geographies while respecting local market nuances
- Global Integration - Balance worldwide coordination with local responsiveness for optimal market penetration
- Strategic Partnerships - Leverage joint ventures and alliances to accelerate market entry and reduce risks
- Innovation Networks - Create distributed R&D capabilities that harness global talent and market insights
2025 application: Digital connectivity and emerging markets create unprecedented opportunities for rapid global scale across industries.
Begin global expansion: Map target markets by growth potential. Establish local partnerships in 2-3 key regions. Adapt core offerings for cultural preferences. Build cross-border knowledge sharing systems. Companies following systematic global strategies achieve 35% higher revenue growth than domestic-focused competitors.
Think globally. Act locally. Dominate systematically.
Strategies
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About the Author
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