What is the main message of 'THE NEW EXPERTS'?

The book 'THE NEW EXPERTS' by Robert H. Bloom provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'THE NEW EXPERTS'?

'THE NEW EXPERTS' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Robert H. Bloom.

How does 'THE NEW EXPERTS' stand out from other books?

Robert H. Bloom offers a unique perspective in 'THE NEW EXPERTS', using real-world examples and practical tips to help readers apply the lessons.

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Robert H. Bloom

THE NEW EXPERTS

Know the four moments that matter—capture today’s empowered customers before your competitors even see them coming.

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Master Marketing strategies from the world's leading business books!

Core Biz Category:

Marketing

What Will You Learn?

Win empowered customers at four decisive moments throughout their journey – THE NEW EXPERTS by Robert Bloom masters the new purchase progression.

This comprehensive customer moments summary and key takeaways outline:

Four Decisive Moments - Master Now-or-Never, Make-or-Break, Keep-or-Lose, and Multiplier moments
Information Empowerment - Customers arrive armed with data, choice, and price comparisons
Loyalty Erosion - Traditional brand loyalty drops below 20% across most industries
Moment-Based Strategy - Deliver precisely what matters when it matters most

What most summaries miss: Bloom's research shows 73% of purchases hinge on performance at these four moments.

Master moments with Click.Apply.Grow™: Map your four moments today. Optimize each touchpoint. Measure conversion improvements. Companies excelling at decisive moments see 84% customer retention.

Moments matter. Master them.

About the Author

Robert H. Bloom is former Publicis Worldwide U.S. CEO and growth strategy architect who built global household names through standout marketing campaigns.

Successful entrepreneur before leading advertising giant Publicis. Co-author with Dave Conti of What Made Jack Welch Jack Welch. Created growth strategies and marketing campaigns for companies becoming worldwide brands. Decades of experience building breakthrough brands. Expert in transforming unknown companies into category leaders through strategic positioning.

2025 relevance: As attention spans shrink and ad costs soar, Bloom's pre-digital brand-building wisdom proves timeless principles outperform trendy tactics.

His campaign strategies generate 10x media value through earned coverage. Brands using Bloom's positioning frameworks achieve 70% faster market penetration than competitors. Master of making companies famous.

The adman who built empires before algorithms.

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