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Robert H. Bloom
THE NEW EXPERTS
Know the four moments that matter—capture today’s empowered customers before your competitors even see them coming.
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What's You Learn?
Win empowered customers at four decisive moments throughout their journey – THE NEW EXPERTS by Robert Bloom masters the new purchase progression.
This comprehensive customer moments summary and key takeaways outline:
What most summaries miss: Bloom's research shows 73% of purchases hinge on performance at these four moments.
Master moments with Click.Apply.Grow™: Map your four moments today. Optimize each touchpoint. Measure conversion improvements. Companies excelling at decisive moments see 84% customer retention.
Moments matter. Master them.
This comprehensive customer moments summary and key takeaways outline:
- Four Decisive Moments - Master Now-or-Never, Make-or-Break, Keep-or-Lose, and Multiplier moments
- Information Empowerment - Customers arrive armed with data, choice, and price comparisons
- Loyalty Erosion - Traditional brand loyalty drops below 20% across most industries
- Moment-Based Strategy - Deliver precisely what matters when it matters most
What most summaries miss: Bloom's research shows 73% of purchases hinge on performance at these four moments.
Master moments with Click.Apply.Grow™: Map your four moments today. Optimize each touchpoint. Measure conversion improvements. Companies excelling at decisive moments see 84% customer retention.
Moments matter. Master them.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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