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John C. Bogle

THE LITTLE BOOK OF COMMON SENSE INVESTING

Achieve financial success the smart way.
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What's You Learn?
"Index funds guarantee you'll beat 90% of investors over time by doing absolutely nothing – The Little Book by John Bogle proves simplicity beats complexity in investing. This comprehensive index investing guide and timeless wisdom reveal:
  • Cost Matters Hypothesis - Every dollar paid in fees is a dollar less in returns
  • Market Return Capture - Own the entire market instead of guessing winners
  • Time Arbitrage Advantage - Let compound growth work while others trade frantically
  • Behavioral Error Avoidance - Eliminate mistakes by eliminating decisions entirely
The hidden gem: Bogle's math proves even 1% fees destroy 30% of lifetime returns. Ready to Click.Apply.Grow™? Open an index fund account today. Invest monthly automatically. Ignore market noise. Common sense investors achieve returns exceeding 95% of active managers. Don't look for the needle. Buy the haystack."

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About the Author

John C. Bogle founded Vanguard Group creating the first index fund that democratized investing for millions of ordinary Americans.

Built Vanguard into $742 billion asset manager serving 100+ funds globally. Created Vanguard 500 Index Fund in 1975 revolutionizing passive investing. TIME's 100 most powerful people 2004, FORTUNE's Giant of 20th Century 1999. Princeton magna cum laude winning Adam Smith Prize for economics thesis.

What sets Bogle apart: His mutual ownership structure eliminated conflicts of interest, saving investors billions in fees while delivering superior returns.

His indexing revolution now manages trillions globally. Investors following Bogle's philosophy save $200 billion annually in fees while outperforming active management.

The saint of shareholder value.

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