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David Aaker
The Future of Purpose-Driven Branding
Elevate your brand by leading with purpose—transform business growth into a force for societal good.
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What's You Learn?
Brand purpose drives premium pricing and customer loyalty beyond functional benefits – David Aaker reveals how purpose transforms brand value.
This comprehensive purpose-driven branding summary and main ideas outline:
The hidden gem: Aaker's research shows purpose-driven brands outperform the S&P 500 by 10x.
Drive purpose with Click.Apply.Grow™: Define authentic purpose tomorrow. Launch one signature program. Measure impact quarterly. Purpose-driven brands command 23% price premiums.
Purpose attracts. Profit follows.
This comprehensive purpose-driven branding summary and main ideas outline:
- Purpose Architecture - Build authentic purposes connected to brand heritage and values
- Signature Programs - Create initiatives that demonstrate purpose through action
- Employee Activation - Engage workforce as purpose ambassadors before targeting customers
- Impact Measurement - Quantify purpose outcomes for stakeholders beyond shareholders
The hidden gem: Aaker's research shows purpose-driven brands outperform the S&P 500 by 10x.
Drive purpose with Click.Apply.Grow™: Define authentic purpose tomorrow. Launch one signature program. Measure impact quarterly. Purpose-driven brands command 23% price premiums.
Purpose attracts. Profit follows.
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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