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Putting Customers First By Harvey Thompson
THE CUSTOMER-CENTERED ENTERPRISE
World-class companies win by designing every process, product, and priority around one thing: customer success.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
Enterprise transformation around customers requires fundamental organizational redesign – THE CUSTOMER-CENTERED ENTERPRISE shows how to restructure for customer success.
This comprehensive organizational transformation summary and main ideas reveal:
- Structural Alignment - Reorganize departments around customer segments, not functions
- Process Reengineering - Redesign workflows from customer perspective, not efficiency
- Metric Revolution - Replace internal KPIs with customer outcome measurements
- Cultural Transformation - Shift mindsets from inside-out to outside-in thinking
The hidden gem: Thompson's research shows customer-centered enterprises achieve 60% higher valuations.
Center enterprise with Click.Apply.Grow™: Map current structure tomorrow. Identify customer disconnects. Pilot segment-based team. Customer-centered organizations report 74% faster innovation.
Customers first. Structure follows.
About the Author
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