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John Gerzema and Ed Lebar.

THE BRAND BUBBLE

If your brand’s perceived value is inflated, it’s only a matter of time—unless you act to rebuild trust and relevance.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Brand value increasingly disconnects from business value, creating dangerous bubbles – THE BRAND BUBBLE reveals how to build sustainable brand equity.

This comprehensive brand valuation summary and key takeaways outline:

  • Value Disconnect - Traditional brand metrics no longer predict business performance
  • Energized Differentiation - Build brands on vision and invention, not just awareness
  • Consumer Trust Crisis - Address declining faith in institutions through radical transparency
  • Sustainable Branding - Create lasting value through purpose and performance alignment


What most summaries miss: The authors' data shows 75% of brand value now comes from intangible factors.

Avoid bubbles with Click.Apply.Grow™: Audit brand sustainability today. Measure real differentiation. Build trust systematically. Sustainable brands maintain 4x higher valuations through market cycles.

Bubbles burst. Substance endures.

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About the Author

John Gerzema and Ed Lebar are brand strategists and consumer insight innovators who redefined how companies measure brand strength and social values.

As co-authors of “The Brand Bubble” and leaders at Young & Rubicam, they revealed how consumer perception drives financial performance more than traditional brand equity models suggest. Their research has been featured in The New York Times, WSJ, and Harvard Business Review.

What sets John and Ed apart: They link cultural values with brand success—showing leaders how to stay relevant in fast-changing markets.

Companies using their BrandAsset Valuator model report greater marketing ROI, stronger consumer trust, and sustained competitive advantage.

The brand futurists who predicted—and quantified—the value revolution.

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