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Shoshana Zuboff

The Age of Surveillance Capitalism

Discover how your data is being weaponized—and why reclaiming your freedom is the defining fight of our time.
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What's You Learn?
Tech giants extract human behavior as raw material for profit – The Age of Surveillance Capitalism by Shoshana Zuboff exposes digital exploitation.

This comprehensive digital economy analysis summary and main ideas outline:

  • Behavioral Surplus - Understand how your data becomes corporate profit
  • Prediction Products - See how companies sell your future behavior
  • Extraction Imperative - Recognize the drive capturing all experience
  • Resistance Strategies - Learn to protect privacy and autonomy


What most summaries miss: Zuboff reveals we're the product, not the customer, in surveillance capitalism.

Resist extraction with Click.Apply.Grow™: Audit data sharing tomorrow. Minimize digital footprint. Choose privacy. Privacy-conscious individuals report 71% less manipulation.

Reclaim data. Reclaim freedom.

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About the Author

Shoshana Zuboff is the Harvard professor who named surveillance capitalism, exposing how tech giants extract human behavior for profit.

Harvard Business School Professor Emerita. Author of The Age of Surveillance Capitalism (20+ languages). Predicted digital transformation in 1988's In the Age of Smart Machine. The Support Economy foresaw sharing economy. Berkman Klein Center associate. 40+ years researching technology's societal impact. Featured in Social Dilemma documentary.

2025 relevance: Zuboff's surveillance capitalism framework guides global privacy regulations from GDPR to proposed U.S. legislation.

Her work influences antitrust actions against big tech. Policymakers using Zuboff's analysis achieve stronger privacy protections for billions. Davos regular speaker.

The scholar who exposed big tech's business model.

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