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Al Ries and Jack Trout
The 22 Immutable Laws of Marketing
Master the unbreakable rules that separate marketing winners from the ones who vanish without a trace.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Marketing success follows predictable laws based on perception and positioning – The 22 Immutable Laws of Marketing by Ries and Trout reveals timeless principles for market dominance. This comprehensive marketing laws guide and dominance strategies reveal:
- Law of Leadership - Better to be first than better
- Law of Category - If not first, create new category
- Law of Mind - First in mind beats first in marketplace
- Law of Focus - Own one word in prospects' minds
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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