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Steve Van Remortel
STOP SELLING VANILLA ICE CREAM
Stand out from the crowd by building a business only you can deliver.
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Core Biz Category:
Marketing
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What Will You Learn?
Differentiate or die—escape commodity competition through strategic positioning – Stop Selling Vanilla Ice Cream by Van Remortel flavors your business uniqueness.
This comprehensive differentiation summary and strategic tools reveal:
What most summaries miss: Van Remortel's "31 Flavors Test"—if you can't explain your uniqueness in 30 seconds, you're selling vanilla.
Launch Click.Apply.Grow™ differentiation: List what makes you vanilla today. Choose one aspect to transform this week. Make it remarkable tomorrow. Companies completing this strategic process report 90% increase in profit margins within one year.
Vanilla is safe. Remarkable is profitable.
This comprehensive differentiation summary and strategic tools reveal:
- Strategic Sweet Spot - Find where capabilities, market needs, and passion intersect perfectly
- Talent-Strategy Alignment - Match people to strategy execution, not just job positions
- Performance Breakthrough Process - Connect individual goals directly to company differentiation
- Flavor Profile Development - Create unique value propositions competitors cannot copy easily
What most summaries miss: Van Remortel's "31 Flavors Test"—if you can't explain your uniqueness in 30 seconds, you're selling vanilla.
Launch Click.Apply.Grow™ differentiation: List what makes you vanilla today. Choose one aspect to transform this week. Make it remarkable tomorrow. Companies completing this strategic process report 90% increase in profit margins within one year.
Vanilla is safe. Remarkable is profitable.
Strategies
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About the Author
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