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Steve Van Remortel
STOP SELLING VANILLA ICE CREAM
Stand out from the crowd by building a business only you can deliver.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Differentiate or die—escape commodity competition through strategy – Stop Selling Vanilla Ice Cream by Van Remortel flavors your uniqueness. This comprehensive differentiation summary and strategic tools reveal: • Strategic Sweet Spot - Find where capabilities, market needs, and passion intersect • Talent-Strategy Alignment - Match people to strategy, not just positions • Performance Breakthrough Process - Connect individual goals to company differentiation • Flavor Profile Development - Create unique value competitors can't copy What most summaries miss: Van Remortel's "31 Flavors Test"—if you can't explain your uniqueness in 30 seconds, you're vanilla. Launch Click.Apply.Grow™ differentiation: List what makes you vanilla. Choose one aspect to transform. Make it remarkable. Companies completing this process report 90% increase in profit margins within one year. Vanilla is safe. Remarkable is profitable.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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