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Brian Burkhart
Stand for Something
Win loyal fans by boldly standing for something meaningful—because brands with purpose attract people who care.
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What's You Learn?
Brands that stand for meaningful principles attract loyal tribes – Stand for Something by Brian Burkhart shows how conviction creates competitive advantage.
This comprehensive brand conviction summary and main ideas explain:
The hidden gem: Burkhart proves polarizing brands with clear stands grow 5x faster than neutral competitors.
Stand boldly with Click.Apply.Grow™: Define core principles today. Take public stand tomorrow. Rally your tribe. Brands standing for something achieve 67% higher customer lifetime value.
Stand tall. Attract believers.
This comprehensive brand conviction summary and main ideas explain:
- Principle-Based Positioning - Build brands on unwavering beliefs, not market trends
- Tribal Connection - Attract customers who share your values for deeper relationships
- Courage Requirement - Take stands that may alienate some to deeply connect with others
- Movement Creation - Transform customers into activists for your brand's cause
The hidden gem: Burkhart proves polarizing brands with clear stands grow 5x faster than neutral competitors.
Stand boldly with Click.Apply.Grow™: Define core principles today. Take public stand tomorrow. Rally your tribe. Brands standing for something achieve 67% higher customer lifetime value.
Stand tall. Attract believers.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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