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Dr. Lawrence Rosenberg
Simply Put
Cut through the noise and make your message stick by mastering the power of simplicity.
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What's You Learn?
Simple messages win because they align with how brains actually process information – Simply Put by Ben Guttmann reveals why clarity beats cleverness in communication. This comprehensive Simply Put summary and key concepts outline:
- Cognitive Science Application - Design messages that match brain processing patterns
- Simplicity Framework - Strip away everything except core meaning
- Attention Economics - Compete for mental resources in an overloaded world
- Message Architecture - Structure ideas for instant comprehension and lasting retention
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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