What is the main message of 'Shtick to Business'?

The book 'Shtick to Business' by Peter McGraw provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'Shtick to Business'?

'Shtick to Business' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Peter McGraw.

How does 'Shtick to Business' stand out from other books?

Peter McGraw offers a unique perspective in 'Shtick to Business', using real-world examples and practical tips to help readers apply the lessons.

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Peter McGraw

Shtick to Business

Learn how legendary comedians turn risk into reward—and apply their fearless mindset to build your own standout career.

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Marketing

What Will You Learn?

Comedy principles transform business success through rule-breaking innovation – Shtick to Business by Peter McGraw applies humor insights to entrepreneurship.

This comprehensive business innovation summary and key takeaways explain:

Benign Violation Theory - Create breakthrough innovations at safe boundary edges
Comedy Mindset - Think like comedians to outsmart traditional competitors
Rule Breaking - Challenge conventions while maintaining audience connection
Timing Mastery - Know when to push boundaries versus play safe

The hidden gem: McGraw's research proves companies using comedy principles innovate 5x faster.

Apply comedy with Click.Apply.Grow™: Identify one business convention tomorrow. Design benign violation. Test with small audience. Businesses using comedy thinking achieve 84% higher innovation rates.

Think funny. Win seriously.

About the Author

Dr. Peter McGraw is a behavioral economist at University of Colorado Boulder who decoded humor's science while building a 5,000-member global influence network.

Founded the Humor Research Lab (HuRL) studying comedy for 15 years. Author of The Humor Code (translated into 12 languages) and Shtick to Business. Created The Influencers Dinner connecting Nobel laureates with Grammy winners. Host of Solo podcast (10M+ downloads).

2025 relevance: McGraw's solo living research addresses the 30% of Americans living alone, transforming how brands approach single consumers.

His BENIGN framework is used by Fortune 500 marketing teams. Companies applying McGraw's humor methodology see 47% higher engagement rates. Featured in TIME, NPR, and Harvard Business Review.

The professor who made loneliness obsolete and comedy scientific.

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