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Peter McGraw
Shtick to Business
Learn how legendary comedians turn risk into reward—and apply their fearless mindset to build your own standout career.
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What's You Learn?
Comedy principles transform business success through rule-breaking innovation – Shtick to Business by Peter McGraw applies humor insights to entrepreneurship.
This comprehensive business innovation summary and key takeaways explain:
The hidden gem: McGraw's research proves companies using comedy principles innovate 5x faster.
Apply comedy with Click.Apply.Grow™: Identify one business convention tomorrow. Design benign violation. Test with small audience. Businesses using comedy thinking achieve 84% higher innovation rates.
Think funny. Win seriously.
This comprehensive business innovation summary and key takeaways explain:
- Benign Violation Theory - Create breakthrough innovations at safe boundary edges
- Comedy Mindset - Think like comedians to outsmart traditional competitors
- Rule Breaking - Challenge conventions while maintaining audience connection
- Timing Mastery - Know when to push boundaries versus play safe
The hidden gem: McGraw's research proves companies using comedy principles innovate 5x faster.
Apply comedy with Click.Apply.Grow™: Identify one business convention tomorrow. Design benign violation. Test with small audience. Businesses using comedy thinking achieve 84% higher innovation rates.
Think funny. Win seriously.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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