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Ken Blanchard and Sheldon Bowles

RAVING FANS

Transform your customers into loyal advocates by delivering service so good, they can't stop talking about it.
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What's You Learn?
Customer service excellence creates fans who recruit new customers for you – RAVING FANS by Blanchard and Bowles transforms satisfied customers into passionate advocates.

This comprehensive customer service summary and key concepts explain:

  • Vision of Perfection - Define your ideal customer experience before designing service delivery
  • Customer Vision Discovery - Learn what customers really want beyond what they say
  • Plus One Percent - Consistently exceed expectations by small margins for compound impact
  • Consistency Over Heroics - Deliver reliable excellence rather than sporadic spectacular service


What most summaries miss: The "1% Rule" shows tiny improvements consistently applied create revolutionary results.

Create fans with Click.Apply.Grow™: Define service vision today. Survey five customers deeply. Improve one element weekly. Organizations creating raving fans enjoy 92% customer retention.

Satisfy never. Amaze always.

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About the Author

Ken Blanchard and Sheldon Bowles are management thinkers and business storytellers whose parables have shaped how leaders inspire and serve.

As co-authors of “Raving Fans” and “Gung Ho!,” they’ve reached millions with lessons on customer service and team motivation. Their simple, story-driven frameworks are used worldwide in organizations from hospitality to healthcare.

What sets them apart: They make leadership practical, human, and inspiring.

Companies applying their models report higher customer loyalty, stronger teamwork, and improved morale.

The leadership storytellers who prove that great service starts with great culture.

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