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Rohit Bhargava

PERSONALITY NOT INCLUDED

Discover how authentic brands break through the noise and win hearts by being real, relatable, and boldly human.
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What's You Learn?
Faceless companies lose to brands with authentic personality in digital markets – PERSONALITY NOT INCLUDED by Rohit Bhargava shows how to humanize your brand.

This comprehensive brand personality summary and main ideas explain:

  • Personality Imperative - Digital transparency demands brands show human characteristics
  • Accidental Branding - Personality emerges through actions, not manufactured campaigns
  • Employee Empowerment - Let real people represent your brand authentically online
  • Story Architecture - Build compelling narratives that showcase brand personality naturally


The hidden gem: Bhargava proves brands with distinct personalities command 7x more social engagement.

Inject personality with Click.Apply.Grow™: Define three personality traits tomorrow. Empower employee voices. Share real stories. Personality-driven brands enjoy 89% customer preference versus generic competitors.

Be human. Win hearts.

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About the Author

Rohit Bhargava is 3-time WSJ bestselling author and Non-Obvious thinker who teaches leaders to spot trends others miss.

Author of 10 books including #1 bestseller Non-Obvious Megatrends, keynote speaker in 32 countries. Monthly Inc. magazine columnist on non-obvious ideas. Stanford Latino Entrepreneurship Initiative member. Self-described Olympics lover, cauliflower hater, proud dad. His non-boring approach makes trend-spotting accessible to non-futurists.

What sets Bhargava apart: His "Haystack Method" democratizes trend identification—teaching anyone to recognize patterns experts overlook through deliberate observation techniques.

Leaders using Bhargava's Non-Obvious methodology identify market opportunities 6-12 months before competitors. Organizations report 55% improvement in strategic innovation after implementing his trend-spotting frameworks.

The curator making everyone a futurist.

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