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Rick Barrera
OVERPROMISE AND OVERDELIVER
Create extraordinary moments that turn customers into lifelong advocates—by going above and beyond where it matters most.
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What's You Learn?
Exceeding expectations systematically creates unbreakable customer bonds – OVERPROMISE AND OVERDELIVER by Rick Barrera shows how to make big promises and keep them.
This comprehensive customer excellence summary and main ideas reveal:
The hidden gem: Barrera proves overpromising works when backed by systems guaranteeing overdelivery—not individual heroics.
Overdeliver systematically with Click.Apply.Grow™: Make one bold promise tomorrow. Design fulfillment system. Measure customer surprise. Companies systematically overdelivering see 89% referral rates.
Promise big. Deliver bigger.
This comprehensive customer excellence summary and main ideas reveal:
- TouchPoint Management - Orchestrate every interaction to exceed expectations consistently
- Promise Elevation - Make bold commitments that differentiate from safe competitors
- Systematic Overdelivery - Build processes ensuring you exceed promises reliably
- Brand Experience Design - Create memorable moments that customers share with others
The hidden gem: Barrera proves overpromising works when backed by systems guaranteeing overdelivery—not individual heroics.
Overdeliver systematically with Click.Apply.Grow™: Make one bold promise tomorrow. Design fulfillment system. Measure customer surprise. Companies systematically overdelivering see 89% referral rates.
Promise big. Deliver bigger.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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