What is the main message of 'Obviously Awesome '?

The book 'Obviously Awesome ' by April Dunford provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'Obviously Awesome '?

'Obviously Awesome ' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by April Dunford .

How does 'Obviously Awesome ' stand out from other books?

April Dunford offers a unique perspective in 'Obviously Awesome ', using real-world examples and practical tips to help readers apply the lessons.

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April Dunford

Obviously Awesome

Make your product irresistible by positioning it so clearly that customers instantly get it—and can’t wait to buy it.

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Master Marketing strategies from the world's leading business books!

Core Biz Category:

Marketing

What Will You Learn?

Great positioning makes your product's value instantly obvious to ideal customers – Obviously Awesome by April Dunford provides a 10-step process for nailing product positioning. This comprehensive positioning guide and market strategies explain:

Positioning Components - Competitive alternatives, attributes, value, customers, market category
10-Step Process - From listing alternatives to defining market category
Context Creation - Right frame makes value obvious without explanation
Positioning Canvas - Visual tool aligning all positioning elements

The hidden gem: Dunford's "weak signal" detection helps identify when repositioning is needed before crisis. Nail your Click.Apply.Grow™ positioning: List competitive alternatives. Define unique attributes. Choose best market frame. Companies repositioning properly see 5x sales acceleration within quarters. Position perfectly. Sell effortlessly.

About the Author

April Dunford is the positioning expert who helped 200+ tech companies clarify their market message and accelerate growth.

Former VP Marketing at six successful startups (five acquired, one IPO). Obviously Awesome became category-defining book for B2B marketers. 25+ years launching products at IBM, Nortel, and startups. Her positioning framework used by Spotify and Amazon. Keynote speaker commanding $40,000+ fees. Engineering degree plus MBA from York University.

2025 relevance: As AI tools flood markets, her positioning methodology becomes essential for differentiation in crowded categories.

Companies implementing Dunford's 10-step positioning process see 2x faster sales cycles and 40% higher win rates. Featured in Forbes and TechCrunch.

The engineer-marketer who demystified B2B positioning.

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