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April Dunford
Obviously Awesome
Make your product irresistible by positioning it so clearly that customers instantly get it—and can’t wait to buy it.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Great positioning makes your product's value instantly obvious to ideal customers – Obviously Awesome by April Dunford provides a 10-step process for nailing product positioning. This comprehensive positioning guide and market strategies explain:
- Positioning Components - Competitive alternatives, attributes, value, customers, market category
- 10-Step Process - From listing alternatives to defining market category
- Context Creation - Right frame makes value obvious without explanation
- Positioning Canvas - Visual tool aligning all positioning elements
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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