What is the main message of 'Negotiation Genius '?

The book 'Negotiation Genius ' by Deepak Malhotra & Max H. Bazerman provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'Negotiation Genius '?

'Negotiation Genius ' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Deepak Malhotra & Max H. Bazerman .

How does 'Negotiation Genius ' stand out from other books?

Deepak Malhotra & Max H. Bazerman offers a unique perspective in 'Negotiation Genius ', using real-world examples and practical tips to help readers apply the lessons.

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Deepak Malhotra & Max H. Bazerman

Negotiation Genius

Outsmart obstacles, master influence, and consistently win high-stakes deals with confidence and precision.

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Sales

What Will You Learn?

Genius negotiators create value before claiming it through systematic preparation – Negotiation Genius by Malhotra and Bazerman transforms amateurs into negotiation masters. This comprehensive negotiation mastery guide and tactical frameworks outline:

Investigative Negotiation - Information gathering beats tactical maneuvering
Value Creation First - Expand pie before dividing it for better outcomes
BATNA Development - Strong alternatives create negotiating power
Cognitive Bias Navigation - Recognize and counter psychological traps

2025 application: Virtual negotiations require even more structured approaches and bias awareness. Develop your Click.Apply.Grow™ negotiation genius: Research deeply before negotiating. Create value collaboratively. Strengthen BATNA constantly. Negotiators using these methods achieve 42% better outcomes on average. Investigate thoroughly. Negotiate brilliantly.

About the Author

Deepak Malhotra and Max Bazerman are the Harvard Business School professors who revolutionized negotiation from adversarial to collaborative.

Malhotra: Named HBS Professor of the Year 2020, advises Fortune 500 CEOs and governments on conflict resolution. Author of Negotiating the Impossible (100,000+ copies). Bazerman: Jesse Isidor Straus Professor with 150+ peer-reviewed articles, Academy of Management Lifetime Achievement Award 2019. Together they've trained 50,000+ executives through Harvard programs. Their book Negotiation Genius became required MBA reading globally.

What sets them apart: They developed "investigative negotiation"—uncovering hidden interests that expand value rather than dividing it.

Their framework transforms high-stakes deals. Negotiators using their methods achieve 42% higher joint value than traditional tactics.

The professors who made win-win negotiation scientific.

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