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Raja Rajamannar

Making Conversation

Turn everyday dialogue into a powerful tool for influence, innovation, and meaningful connection.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Meaningful conversation design overcomes modern communication rifts – Making Conversation by Fred Dust reveals how to converse constructively when discourse seems impossible. This comprehensive conversation design guide summary and main concepts reveal:
  • People-Centered Design - Apply design thinking to create transformative dialogues
  • Tool Reclamation - Restore conversation as humanity's first and most powerful tool
  • Bridge Building - Navigate seemingly impossible divides through structured approaches
  • Pace Adjustment - Slow down to engage meaningfully despite world's speed
The hidden gem: Dust's expertise shows conversation design can heal societal rifts, not just workplace conflicts. Start Click.Apply.Grow™ today: Design one important conversation. Practice deep engagement. Bridge one divide. Leaders using conversation design report 80% conflict resolution and stronger relationships. Design dialogue. Bridge divides.

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About the Author

Raja Rajamannar is Mastercard's CMO who transformed a payment card into a global experience platform through marketing innovation.

Chief Marketing & Communications Officer, president healthcare business and World Federation of Advertisers. 30+ years global executive at Anthem, Humana. Forbes Top 5 World's Most Influential CMO, ANA Marketer of the Year. Work featured in Harvard/Yale case studies, taught at 40+ management schools.

What sets Rajamannar apart: His chemical engineering background brings systematic rigor to creative marketing, producing measurable breakthrough results.

Led Mastercard's evolution from functional to experiential brand. His strategies generate 5x brand value growth through Priceless platforms.

Engineering marketing's next evolution.

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