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Frederick F. Reichheld
LOYALTY RULES!
Earn unwavering loyalty—not with perks, but by forging deep, lasting relationships that fuel long-term success.
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What's You Learn?
Employee loyalty drives customer loyalty which fuels profitable growth – LOYALTY RULES! by Frederick Reichheld reveals the economics of loyalty leadership.
This comprehensive loyalty economics summary and main ideas explain:
What most summaries miss: Reichheld's data shows loyalty leaders grow revenues 2.5x faster than competitors.
Rule with loyalty using Click.Apply.Grow™: Survey employee NPS tomorrow. Address top detractors. Measure customer impact. Loyalty-focused companies achieve 50% higher profitability.
Loyalty drives everything.
This comprehensive loyalty economics summary and main ideas explain:
- Loyalty Acid Test - Would you recommend this company to friends and family?
- Economic Linkage - Loyal employees create loyal customers who generate superior profits
- Loyalty Leaders - Study companies like Southwest and Costco for replicable practices
- Net Promoter System - Use simple metrics to drive organization-wide loyalty focus
What most summaries miss: Reichheld's data shows loyalty leaders grow revenues 2.5x faster than competitors.
Rule with loyalty using Click.Apply.Grow™: Survey employee NPS tomorrow. Address top detractors. Measure customer impact. Loyalty-focused companies achieve 50% higher profitability.
Loyalty drives everything.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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