Back to All Books
Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard
LOYALTY MYTHS
Stop chasing feel-good loyalty gimmicks—focus on proven strategies that actually grow your bottom line.
No items found.
Master financial strategies from the world's leading business books!
Core Biz Category:
Growth Category:
No items found.
What's You Learn?
Most loyalty programs fail because they're based on myths, not customer science – LOYALTY MYTHS debunks conventional wisdom with hard data.
This comprehensive loyalty science summary and key takeaways reveal:
What most summaries miss: The authors prove satisfied customers aren't necessarily loyal—70% of defectors report satisfaction.
Build real loyalty with Click.Apply.Grow™: Audit loyalty assumptions tomorrow. Measure share of wallet. Design evidence-based programs. Science-based loyalty initiatives deliver 5x better ROI.
Question myths. Follow data.
This comprehensive loyalty science summary and key takeaways reveal:
- Myth Busting - Challenge 53 common beliefs about loyalty with empirical evidence
- Share of Wallet Focus - Target customer spending allocation, not just retention rates
- Polygamous Loyalty - Accept customers use multiple brands and optimize your share
- Value Equation Balance - Deliver rational and emotional value for sustainable loyalty
What most summaries miss: The authors prove satisfied customers aren't necessarily loyal—70% of defectors report satisfaction.
Build real loyalty with Click.Apply.Grow™: Audit loyalty assumptions tomorrow. Measure share of wallet. Design evidence-based programs. Science-based loyalty initiatives deliver 5x better ROI.
Question myths. Follow data.
Strategies
No Strategies found.
About the Author
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the main message of 'LOYALTY MYTHS'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The book 'LOYALTY MYTHS' by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard provides key insights and strategies to help readers succeed in their personal or professional lives."
}
},
{
"@type": "Question",
"name": "Who should read 'LOYALTY MYTHS'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "'LOYALTY MYTHS' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard."
}
},
{
"@type": "Question",
"name": "How does 'LOYALTY MYTHS' stand out from other books?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard offers a unique perspective in 'LOYALTY MYTHS', using real-world examples and practical tips to help readers apply the lessons."
}
}
]
}
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
Take the Book Summary Growth Challenge in 3 minutes!
Accelerate Growth with the Right
Book Strategy
Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
PENDING
1
Pick Your Book Strategy
Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example: Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2
AI Builds Your Plan
Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
3
AI Builds Your Scorecard
Gamify your goals with a custom scorecard proven to boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!
