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Dave Kerpen

LIKEABLE SOCIAL MEDIA

Turn your social presence into a customer magnet—one post, one like, one raving fan at a time.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?

Be likeable on social media to harness word-of-mouth marketing power – LIKEABLE SOCIAL MEDIA by Dave Kerpen transforms businesses through authentic engagement.

This comprehensive social media strategy summary and main ideas reveal:

  • Listening First - Prioritize understanding over broadcasting always
  • Value Delivery - Provide excitement and surprise consistently
  • Authentic Engagement - Build real relationships, not follower counts
  • Consumer Thinking - Act like your customers to connect deeply



2025 application: Authentic social engagement drives 10x more sales than traditional advertising.

Be likeable online with Click.Apply.Grow™: Listen on one platform today. Deliver unexpected value. Engage authentically. Likeable brands report 89% higher customer loyalty.

Listen first. Profit more.

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About the Author

Dave Kerpen is serial entrepreneur with 7 businesses and 2 successful exits who wrote 5 New York Times bestselling books on likeable business.

CEO of Apprentice platform connecting entrepreneurs with top students. LinkedIn Influencer featured in New York Times, TODAY Show, BBC, Financial Times. Sold Likeable Media to 10Pearls in 2021. Chairman of The Nursing Beat. Active investor through Kerpen Ventures.

2025 relevance: As AI transforms hiring, Kerpen's Apprentice platform revolutionizes how companies find emerging talent.

Businesses implementing Kerpen's Likeable framework achieve 67% higher customer retention than competitors. His methods define social media excellence.

Making business human in the digital age.

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