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Atul V. Minocha
Lies, Damned Lies, and Marketing
Cut through marketing myths, decode the data, and uncover the truth that drives real growth.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Marketing success requires understanding crucial distinctions and blending data with creativity – Lies, Damned Lies, and Marketing by Atul V. Minocha reveals why marketing efforts frustrate and fail. This comprehensive marketing clarity guide summary and key takeaways explain:
- Root Cause Analysis - Understand why marketing dollars disappoint
- Marketing vs Sales - Master critical distinctions for proper execution
- Data-Creativity Balance - Blend hard metrics with softer persuasion
- Results Achievement - Finally get the outcomes you've been chasing
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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