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Bob Johansen

Let the Story Do the Work

Lead with clarity in chaos—use storytelling to cut through disruption and drive impact in a distributed world.
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What's You Learn?
Story structures transform forgettable presentations into action-driving experiences – Let the Story Do the Work by Esther K. Choy reveals storytelling as the ultimate business skill. This comprehensive business storytelling summary and key takeaways outline:
  • Strategic Story Structures - Apply proven frameworks that compel action naturally
  • Subtle Story Operation - Use narrative techniques beyond obvious corporate tales
  • Memorable Messaging - Transform data dumps into experiences people can't forget
  • Universal Application - Master storytelling for pitches, networking, and daily communication
The hidden gem: Choy's "Story Impact Multiplier" proves stories drive 6x more decisions than logical arguments. Ready to Click.Apply.Grow™? Transform one presentation into a story. Test at your next meeting. Measure engagement change. Business storytellers using these methods achieve 8x better outcomes in every interaction. Facts tell. Stories sell.

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About the Author

Bob Johansen is Institute for the Future distinguished fellow with 50 years helping organizations prepare for and shape tomorrow.

Helped P&G, Walmart, United Rentals, universities shape futures. Social scientist with Illinois basketball scholarship. Northwestern PhD, divinity degree. Author of 13 books on VUCA world. Expert on future leadership skills. Pioneer of foresight methodologies.

2025 relevance: As AI makes future more unpredictable, Johansen's foresight skills become survival requirements.

His future leadership skills help leaders thrive in volatility. Leaders mastering Johansen's skills show 80% better strategic foresight with 60% lower disruption impact.

The future whisperer teaching leaders to shape tomorrow, not fear it.

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