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Sandy Rogers, Leena Rinne, Shawn Moon
LEADING LOYALTY
Build unbreakable customer relationships by mastering the science of trust, empathy, and consistent care.
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What's You Learn?
Customer love requires empathy, responsibility, and generosity in every interaction – LEADING LOYALTY reveals how FranklinCovey creates devoted customers.
This comprehensive customer loyalty summary and main ideas outline:
What most summaries miss: The authors' 30-year research proves three behaviors predict 87% of customer loyalty outcomes.
Lead loyalty with Click.Apply.Grow™: Practice empathy in three interactions tomorrow. Take responsibility proactively. Show unexpected generosity. Companies using loyalty principles see 67% revenue growth from existing customers.
Like satisfies. Love transforms.
This comprehensive customer loyalty summary and main ideas outline:
- Three Core Principles - Infuse empathy, responsibility, and generosity into all customer touchpoints
- Frontline Empowerment - Enable customer-facing employees to create loyalty through daily heroics
- Love Over Like - Build emotional connections that transform satisfaction into passionate promotion
- Loyalty Behaviors - Train specific actions that consistently generate customer devotion
What most summaries miss: The authors' 30-year research proves three behaviors predict 87% of customer loyalty outcomes.
Lead loyalty with Click.Apply.Grow™: Practice empathy in three interactions tomorrow. Take responsibility proactively. Show unexpected generosity. Companies using loyalty principles see 67% revenue growth from existing customers.
Like satisfies. Love transforms.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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Offer Generosity First
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