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Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

Win attention in a crowded digital world by giving value first—then landing your message with precision.
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Marketing
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What's You Learn?
Give value repeatedly before making any ask in social media marketing – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk reveals why most social media marketing fails and how to fix it. This comprehensive social media mastery guide and platform strategies outline:
  • Jab vs Right Hook - Give value (jab) consistently before asking anything (right hook)
  • Platform Native Content - Each platform requires unique content approach
  • Micro-Content Strategy - Create platform-specific content, not cross-posted material
  • Story Quality - Great marketing requires compelling narratives plus native context
2025 application: New platforms emerge constantly, but jab-jab-right-hook psychology remains timeless. Execute your Click.Apply.Grow™ social strategy: Give ten jabs per right hook. Create platform-native content only. Tell micro-stories daily. Brands using this approach see 6x engagement rates and 4x conversions. Give first. Win eventually.

Strategies

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About the Author

Gary Vaynerchuk is the wine kid who built $200M VaynerMedia while becoming social media's most authentic business voice.

Grew family wine business from $3M to $60M using YouTube in 2006. Founded VaynerX companies worth $300M+. Five-time NYT bestselling author. Daily content reaches 30 million across platforms. Angel investor in Facebook, Twitter, Uber. Jets superfan and sneaker collector.

What sets Vaynerchuk apart: He responds to thousands of fan DMs personally—practicing the human-scale connection he preaches.

His jab-jab-jab-right-hook strategy helps brands build authentic audiences. Companies report 10x social engagement using GaryVee tactics.

The hustler who made empathy profitable.

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