Back to All Books
Michael D. Johnson and Anders Gustafsson

IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT

Turn customer insights into measurable outcomes with a system that drives satisfaction, builds loyalty, and grows profit.
No items found.
Master financial strategies from the world's leading business books!
Core Biz Category:
Growth Category:
No items found.
What's You Learn?
Scientific customer measurement creates predictable satisfaction and profit improvements – This comprehensive guide links customer metrics to financial outcomes systematically.

This comprehensive satisfaction science summary and key takeaways explain:

  • Satisfaction Modeling - Use statistical methods to identify satisfaction drivers and profit impact
  • Lens of the Customer - Measure quality through customer perception, not internal standards
  • Strategic Linkage - Connect satisfaction improvements directly to financial performance metrics
  • Continuous Improvement - Build feedback loops that drive systematic enhancement


What most summaries miss: Johnson's models predict ROI of satisfaction investments with 85% accuracy.

Improve scientifically with Click.Apply.Grow™: Model satisfaction drivers tomorrow. Prioritize by profit impact. Track financial outcomes. Companies using scientific satisfaction methods achieve 31% margin improvement.

Measure scientifically. Profit predictably.

Strategies

No Strategies found.

About the Author

Michael D. Johnson and Anders Gustafsson are marketing and customer strategy scholars who research how customer experience drives loyalty and performance.

As professors and co-authors, they’ve published extensively on service management, brand strategy, and customer satisfaction. Their insights guide executives in building sustainable customer-focused enterprises.

What sets them apart: They connect academic rigor with real-world application.

Companies applying their customer frameworks report higher loyalty scores, improved retention, and stronger brand equity.

The customer strategy professors who prove satisfaction is the engine of growth.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the main message of 'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT'?", "acceptedAnswer": { "@type": "Answer", "text": "The book 'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT' by Michael D. Johnson and Anders Gustafsson provides key insights and strategies to help readers succeed in their personal or professional lives." } }, { "@type": "Question", "name": "Who should read 'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT'?", "acceptedAnswer": { "@type": "Answer", "text": "'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Michael D. Johnson and Anders Gustafsson." } }, { "@type": "Question", "name": "How does 'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT' stand out from other books?", "acceptedAnswer": { "@type": "Answer", "text": "Michael D. Johnson and Anders Gustafsson offers a unique perspective in 'IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT', using real-world examples and practical tips to help readers apply the lessons." } } ] }

Similar Books to IMPROVING CUSTOMER SATISFACTION, LOYALTY, AND PROFIT

Paul C. Weiler, Stephen F. Ross, et al.
4.8
Sports and the LawLegal
Legal
5 
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
See More...
No items found.
Richard Michael Fischl, Jeremy Paul
4.6
Getting to MaybeLegal
Legal
5 
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
See More...
No items found.
Andrew J. McClurg
4.8
1L of a RideLegal
Legal
5 
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
See More...
No items found.
Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right 

Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example:  Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.