Back to All Books
John H. Fleming, Ph.D., and Jim Asplund

HUMAN SIGMA

Bridge the gap between employees and customers to create extraordinary experiences and measurable business growth.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?

Employee engagement multiplied by customer engagement equals extraordinary performance – HUMAN SIGMA reveals the formula for sustainable business excellence.

This comprehensive engagement strategy summary and key takeaways outline:

  • Engagement Multiplication - Employee and customer engagement amplify each other exponentially
  • Emotional Connection - Build feelings-based relationships beyond rational satisfaction
  • Local Optimization - Manage human systems at team level, not enterprise averages
  • Talent Deployment - Match employee strengths to customer interaction requirements



The hidden gem: Fleming's research proves engaged employees create 3.4x more engaged customers, driving profit spirals.

Multiply engagement with Click.Apply.Grow™: Measure team engagement tomorrow. Connect strengths to roles. Track customer emotion. Companies optimizing human sigma achieve 26% annual growth.

Engage employees. Delight customers. Multiply success.

human-sigma original-book-image

About the Author

John H. Fleming, Ph.D., and Jim Asplund are organizational psychologists and analytics experts who connect employee engagement, customer loyalty, and financial performance.

As Gallup leaders and co-authors of “Human Sigma,” they introduced a groundbreaking framework for measuring and managing the employee-customer encounter. Their work has guided industries from banking to healthcare in building human-centered performance systems.

What sets John and Jim apart: They proved that the path to profits runs through people—employees and customers alike.

Companies applying their Human Sigma methodology report double-digit gains in employee productivity, customer loyalty, and profitability.

The analytics visionaries who made human capital the most measurable asset of all.

Similar Books to HUMAN SIGMA

remote-works original-book-image
Ali Greene and Tamara Sanderson
Remote WorksMarketing
the-customer-revolution original-book-image
Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis
THE CUSTOMER REVOLUTIONMarketing
Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right
Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
human-sigma original-book-image
Choose Your Growth Strategy
Example:  Choose "HUMAN SIGMA" by John H. Fleming, Ph.D., and Jim Asplund to apply “
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
human-sigma original-book-image
Try this Strategy Now – Free
Want to apply this strategy to your business to
– From ‘HUMAN SIGMA?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details