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Nir Eyal
Hooked
Discover how food giants hijack your cravings—and learn how to reclaim control of your health and choices.
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Core Biz Category:
Marketing
What Will You Learn?
Habit-forming products create unprompted user engagement through psychological triggers – Hooked by Nir Eyal reveals the four-step process that makes products irresistibly addictive. This comprehensive product psychology guide and engagement strategies explain:
- Hook Model - Trigger, Action, Variable Reward, Investment create habit loops
- Internal Triggers - Negative emotions drive most habitual product use
- Variable Rewards - Unpredictable rewards create stronger engagement than fixed ones
- Investment Phase - User contributions increase switching costs and trigger future engagement
What most summaries miss: Eyal's "manipulation matrix" helps evaluate ethical implications of habit-forming design. Design your Click.Apply.Grow™ habit loop: Identify user's internal trigger. Simplify required action. Add variable rewards. Products using Hook Model achieve 3x higher retention and 5x engagement. Build habits. Create engagement.
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