Hooked

Discover how food giants hijack your cravings—and learn how to reclaim control of your health and choices.

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Master financial strategies from the world's leading business books!

Core Biz Category:

Marketing

Growth Category:

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What's You Learn?

Habit-forming products create unprompted user engagement through psychological triggers – Hooked by Nir Eyal reveals the four-step process that makes products irresistibly addictive. This comprehensive product psychology guide and engagement strategies explain:

Hook Model - Trigger, Action, Variable Reward, Investment create habit loops
Internal Triggers - Negative emotions drive most habitual product use
Variable Rewards - Unpredictable rewards create stronger engagement than fixed ones
Investment Phase - User contributions increase switching costs and trigger future engagement

What most summaries miss: Eyal's "manipulation matrix" helps evaluate ethical implications of habit-forming design. Design your Click.Apply.Grow™ habit loop: Identify user's internal trigger. Simplify required action. Add variable rewards. Products using Hook Model achieve 3x higher retention and 5x engagement. Build habits. Create engagement.

Strategies

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About the Author

Nir Eyal is the behavioral designer who revealed technology's hook model then taught us to unhook with Indistractable.

Stanford MBA teaching at GSB and Hasso Plattner Institute of Design. His Hooked model influences products used by billions. Pivoted to teaching focus after seeing attention crisis. Angel investor in habit-forming companies. Two bestsellers on behavioral psychology.

What sets Eyal apart: He exposed manipulation techniques first, then dedicated himself to helping people regain control—rare ethical evolution.

Product teams using Hook Model see 3x engagement metrics. Individuals practicing Indistractable techniques report 75% improvement in deep work time.

The hook master teaching focus mastery.