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Sean Ellis & Morgan Brown
Hacking Growth
Discover the proven systems top startups use to unlock explosive growth and outpace the competition.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Growth hacking beats traditional marketing through rapid experimentation – Hacking Growth by Ellis and Brown reveals how startups outmaneuver giants.
This comprehensive growth hacking summary and key concepts outline:
What most summaries miss: Ellis's "Growth Team Charter" prevents random tactics from replacing strategy.
Your Click.Apply.Grow™ blueprint: Form a growth team tomorrow. Run three tests weekly. Document every learning. Companies using growth hacking methodology achieve 3.5x faster user acquisition.
Growth isn't magic. It's method.
This comprehensive growth hacking summary and key concepts outline:
- ICE Prioritization - Score experiments by Impact, Confidence, and Ease for maximum velocity
- North Star Metric - Align all growth efforts around one metric reflecting delivered customer value
- High-Tempo Testing - Run weekly experiments rather than quarterly campaigns for compound gains
- Cross-Functional Teams - Blend product, engineering, and marketing for integrated growth loops
What most summaries miss: Ellis's "Growth Team Charter" prevents random tactics from replacing strategy.
Your Click.Apply.Grow™ blueprint: Form a growth team tomorrow. Run three tests weekly. Document every learning. Companies using growth hacking methodology achieve 3.5x faster user acquisition.
Growth isn't magic. It's method.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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