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Andy Cunningham
GET TO AHA!
Unlock your brand’s unique DNA to craft a positioning strategy so clear, your market can’t ignore it.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Position your brand correctly by understanding your company's DNA type – GET TO AHA! by Andy Cunningham reveals how to find your authentic market position.
This comprehensive brand positioning summary and key concepts explain:
The hidden gem: Cunningham's work with Steve Jobs proved matching positioning to DNA creates category leaders.
Find your DNA with Click.Apply.Grow™: Take DNA assessment tomorrow. Align all messaging. Focus resources accordingly. DNA-aligned brands achieve 71% clearer market positions.
Know your DNA. Own your position.
This comprehensive brand positioning summary and key concepts explain:
- Three DNA Types - Identify whether you're a Mother (customer-oriented), Mechanic (product-oriented), or Missionary (concept-oriented)
- Genetic Positioning - Align messaging with your company's natural DNA for authenticity
- Market Clarity - Use DNA understanding to claim unique, defensible positions
- Strategic Focus - Stop trying to be everything and excel at your genetic strengths
The hidden gem: Cunningham's work with Steve Jobs proved matching positioning to DNA creates category leaders.
Find your DNA with Click.Apply.Grow™: Take DNA assessment tomorrow. Align all messaging. Focus resources accordingly. DNA-aligned brands achieve 71% clearer market positions.
Know your DNA. Own your position.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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