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Dave Gerhardt

Founder Brand

Build a brand that scales with your story—and turns authenticity into your most powerful asset.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Founder stories build trust faster than product features – Founder Brand by Dave Gerhardt shows why personal narratives drive business growth.

This comprehensive founder marketing summary and key takeaways reveal:

  • Authentic Connection - People buy from people they know, like, and trust personally
  • Story Architecture - Structure founder journey for maximum emotional impact and relatability
  • Content Multiplication - One founder story creates dozens of marketing assets
  • Trust Acceleration - Personal vulnerability builds credibility faster than credentials


What most summaries miss: Gerhardt's "Founder Story Canvas" maps personal journey to customer transformation.

Your Click.Apply.Grow™ system: Write origin story tomorrow. Share one struggle publicly. Connect to customer journey. Founder-led brands achieve 5x higher engagement rates.

Your story sells better than features.

Strategies

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About the Author

Dave Gerhardt is the B2B marketing authority who built Drift's brand from zero to billion-dollar valuation.

Former CMO at Privy, Chief Brand Officer at Drift, founder of DGMG consulting, Harvard Business School guest lecturer. Built marketing communities with 100,000+ members. Traveled globally training marketing teams and startup founders. Lives in Burlington, Vermont.

2025 relevance: His conversational marketing framework predicts the shift from automation to authentic human connection in B2B sales.

Marketing teams implementing Gerhardt's playbooks achieve 3x pipeline growth within 6 months. Consulted for 50+ SaaS unicorns.

The marketer who made B2B human again.

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