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Thomas R. Ittelson

Financial Statements

If you’ve ever felt lost reading a financial report, this book will make the numbers finally make sense—with diagrams, not jargon.
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What's You Learn?
Master the three reports that reveal any company's true story – Financial Statements by Thomas Ittelson transforms accounting intimidation into financial fluency through visual learning.

This comprehensive accounting guide summary and main ideas outline:

  • Visual Learning - See how transactions flow through all three statements simultaneously
  • Income Statement Logic - Track revenue to profit through clear cause-and-effect
  • Balance Sheet Balance - Understand why assets must equal liabilities plus equity
  • Cash Flow Clarity - Follow actual money movement versus paper profits


2025 application: In our digital economy, Ittelson's visual approach helps decode SaaS metrics and subscription accounting complexities.

Begin Click.Apply.Grow™ today: Draw one transaction through all statements. Build your own sample company. Practice daily entries. Finance beginners using Ittelson's method achieve 90% comprehension versus 40% with traditional textbooks.

See it. Understand it.

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About the Author

Thomas R. Ittelson is a finance and accounting author best known for making financial statements clear for entrepreneurs.

Author of the bestselling “Financial Statements” and “Financial Fundamentals for Nonprofits,” he has guided thousands of small business owners and nonprofit leaders.

What sets Thomas apart: He simplifies accounting into plain English.

Readers applying his books report better decision-making, clearer planning, and stronger financial control.

The financial explainer trusted by non-finance professionals worldwide.

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