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Don Peppers and Martha Rogers, Ph.D.
EXTREME TRUST
Earn fierce customer loyalty by making honesty, transparency, and proactive integrity your greatest competitive edge.
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What's You Learn?
Proactive trustworthiness creates unbeatable competitive advantage in transparent markets – EXTREME TRUST shows how to succeed when customers know everything.
This comprehensive extreme trust summary and main ideas outline:
2025 application: With AI enabling instant price comparisons and review aggregation, trust becomes the only differentiator.
Build trust with Click.Apply.Grow™: Audit one practice for transparency tomorrow. Fix three trust gaps. Communicate changes openly. Companies practicing extreme trust enjoy 56% price premiums.
Trust scales. Deception fails.
This comprehensive extreme trust summary and main ideas outline:
- Proactive Protection - Safeguard customer interests even when they're not watching
- Transparent Operations - Make all business practices visible and understandable to customers
- Trust Dividend - Earn premium pricing and loyalty through demonstrated trustworthiness
- Digital Reputation - Build trust assets that compound in our interconnected world
2025 application: With AI enabling instant price comparisons and review aggregation, trust becomes the only differentiator.
Build trust with Click.Apply.Grow™: Audit one practice for transparency tomorrow. Fix three trust gaps. Communicate changes openly. Companies practicing extreme trust enjoy 56% price premiums.
Trust scales. Deception fails.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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