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Jeff Rosenblum

Exponential

Elevate your brand by creating value-driven experiences that inspire trust, loyalty, and exponential growth—without interrupting.
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What's You Learn?
Digital empowerment demands brands shift from interruption to invitation – Exponential by Jeff Rosenblum reveals how to thrive when customers control messages.

This comprehensive digital branding summary and main ideas explain:

  • Empowered Consumer Reality - Accept customers now control brand narratives completely
  • Invitation Marketing - Create experiences customers choose versus messages they avoid
  • Exponential Advocacy - Design for customer amplification through digital channels
  • Authenticity Imperative - Maintain radical transparency in our hyper-connected world


2025 application: AI-powered consumers fact-check instantly—only authentic brands survive this transparency.

Grow exponentially with Click.Apply.Grow™: Audit brand authenticity today. Create one invitation experience. Track organic amplification. Exponential brands achieve 10x organic reach versus traditional advertising.

Invite participation. Multiply impact.

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About the Author

Jeff Rosenblum is Founding Partner of Questus and documentary filmmaker who revolutionizes how brands reduce friction in customer relationships.

Author of Friction, co-writer/director of groundbreaking documentary The Naked Brand revealing corporate social impact. Questus serves American Express, Apple, Disney, ESPN, The NFL, Verizon, Universal Orlando. Make-A-Wish Foundation Advisory Board member, built school in Nepal with BuildOn. Despite "barely graduating college," lectures at world's top universities and marketing conferences.

Beyond advertising: Rosenblum's friction theory shows removing customer pain points matters more than adding features—a counterintuitive approach transforming marketing strategy.

His documentary work influences Fortune 500 CSR strategies globally. Brands applying Rosenblum's friction reduction framework achieve 85% improvement in customer effort scores and accelerated growth.

The contrarian proving less friction beats more features.

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