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Kirk Kazanjian

EXCEEDING CUSTOMER EXPECTATIONS

Discover how Enterprise built lifelong customer loyalty—and how your business can do the same by consistently going the extra mile.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Take care of customers and employees first, profits follow naturally – EXCEEDING CUSTOMER EXPECTATIONS reveals Enterprise Rent-A-Car's winning formula.

This comprehensive customer loyalty summary and main ideas explain:

  • People First Philosophy - Prioritize employee and customer wellbeing over short-term profits
  • Marathon Mindset - Build loyalty through consistent excellence, not quick wins
  • Promotion From Within - Develop leaders who understand frontline customer experiences
  • Profit Sharing Culture - Align employee interests with customer satisfaction metrics


The hidden gem: Enterprise's counter-intuitive focus on neighborhood locations beat airport-focused competitors.

Exceed systematically with Click.Apply.Grow™: Survey employees tomorrow. Identify satisfaction gaps. Empower local decisions. Companies following Enterprise's model achieve 95% customer loyalty scores.

People first. Profits follow.

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About the Author

Kirk Kazanjian is bestselling author of 24 books and customer loyalty expert who shows how to turn every stakeholder into a raving brand advocate.

Latest book Driving Loyalty reveals how to create superfans from customers and employees. Lifelong entrepreneur and internationally recognized financial markets expert. Popular speaker on customer service, marketing excellence, employee engagement, competitive differentiation. Consultant helping companies stand out in commoditized markets. Authority on brand loyalty in fast-changing environments.

Beyond the books: Kazanjian's dual expertise in finance and marketing means he quantifies loyalty's ROI—crucial for CFO buy-in on experience investments.

His loyalty frameworks help companies achieve 40% higher retention rates. Organizations implementing Kazanjian's strategies report 25% increase in customer lifetime value within 18 months. Makes loyalty measurable and manageable.

Turning satisfied customers into profitable evangelists.

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