What is the main message of 'EXCEEDING CUSTOMER EXPECTATIONS'?

The book 'EXCEEDING CUSTOMER EXPECTATIONS' by Kirk Kazanjian provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'EXCEEDING CUSTOMER EXPECTATIONS'?

'EXCEEDING CUSTOMER EXPECTATIONS' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Kirk Kazanjian.

How does 'EXCEEDING CUSTOMER EXPECTATIONS' stand out from other books?

Kirk Kazanjian offers a unique perspective in 'EXCEEDING CUSTOMER EXPECTATIONS', using real-world examples and practical tips to help readers apply the lessons.

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Kirk Kazanjian

EXCEEDING CUSTOMER EXPECTATIONS

Discover how Enterprise built lifelong customer loyalty—and how your business can do the same by consistently going the extra mile.

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Marketing

What Will You Learn?

Take care of customers and employees first, profits follow naturally – EXCEEDING CUSTOMER EXPECTATIONS reveals Enterprise Rent-A-Car's winning formula.

This comprehensive customer loyalty summary and main ideas explain:

People First Philosophy - Prioritize employee and customer wellbeing over short-term profits
Marathon Mindset - Build loyalty through consistent excellence, not quick wins
Promotion From Within - Develop leaders who understand frontline customer experiences
Profit Sharing Culture - Align employee interests with customer satisfaction metrics

The hidden gem: Enterprise's counter-intuitive focus on neighborhood locations beat airport-focused competitors.

Exceed systematically with Click.Apply.Grow™: Survey employees tomorrow. Identify satisfaction gaps. Empower local decisions. Companies following Enterprise's model achieve 95% customer loyalty scores.

People first. Profits follow.

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About the Author

Kirk Kazanjian is bestselling author of 24 books and customer loyalty expert who shows how to turn every stakeholder into a raving brand advocate.

Latest book Driving Loyalty reveals how to create superfans from customers and employees. Lifelong entrepreneur and internationally recognized financial markets expert. Popular speaker on customer service, marketing excellence, employee engagement, competitive differentiation. Consultant helping companies stand out in commoditized markets. Authority on brand loyalty in fast-changing environments.

Beyond the books: Kazanjian's dual expertise in finance and marketing means he quantifies loyalty's ROI—crucial for CFO buy-in on experience investments.

His loyalty frameworks help companies achieve 40% higher retention rates. Organizations implementing Kazanjian's strategies report 25% increase in customer lifetime value within 18 months. Makes loyalty measurable and manageable.

Turning satisfied customers into profitable evangelists.

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