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Kirk Kazanjian
EXCEEDING CUSTOMER EXPECTATIONS
Discover how Enterprise built lifelong customer loyalty—and how your business can do the same by consistently going the extra mile.
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What's You Learn?
Take care of customers and employees first, profits follow naturally – EXCEEDING CUSTOMER EXPECTATIONS reveals Enterprise Rent-A-Car's winning formula.
This comprehensive customer loyalty summary and main ideas explain:
The hidden gem: Enterprise's counter-intuitive focus on neighborhood locations beat airport-focused competitors.
Exceed systematically with Click.Apply.Grow™: Survey employees tomorrow. Identify satisfaction gaps. Empower local decisions. Companies following Enterprise's model achieve 95% customer loyalty scores.
People first. Profits follow.
This comprehensive customer loyalty summary and main ideas explain:
- People First Philosophy - Prioritize employee and customer wellbeing over short-term profits
- Marathon Mindset - Build loyalty through consistent excellence, not quick wins
- Promotion From Within - Develop leaders who understand frontline customer experiences
- Profit Sharing Culture - Align employee interests with customer satisfaction metrics
The hidden gem: Enterprise's counter-intuitive focus on neighborhood locations beat airport-focused competitors.
Exceed systematically with Click.Apply.Grow™: Survey employees tomorrow. Identify satisfaction gaps. Empower local decisions. Companies following Enterprise's model achieve 95% customer loyalty scores.
People first. Profits follow.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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