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Philip Kotler
Entrepreneurial Marketing
Ignite growth with innovative strategies
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Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Integrate creativity, leadership, and sustainability for marketing success – Entrepreneurial Marketing by Kotler revolutionizes promotion. This comprehensive agile marketing summary and holistic methods explain: • Omnihouse Model - Integrate all departments into marketing strategy • Entrepreneurial Mindset - Think flexibly, act quickly, adapt constantly • Sustainability Focus - Build marketing that endures disruption • Engagement Priority - Create paths for deeper customer connection What most summaries miss: Post-COVID marketing requires entrepreneurial agility regardless of company size. Launch Click.Apply.Grow™ marketing: Break departmental silos. Think like entrepreneur. Measure engagement over impressions. Entrepreneurial marketers achieve 5x better ROI than traditional approaches. Traditional marketing interrupts. Entrepreneurial marketing engages.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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