What is the main message of 'ENGAGED!'?

The book 'ENGAGED!' by Gregg Lederman provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'ENGAGED!'?

'ENGAGED!' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Gregg Lederman.

How does 'ENGAGED!' stand out from other books?

Gregg Lederman offers a unique perspective in 'ENGAGED!', using real-world examples and practical tips to help readers apply the lessons.

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Gregg Lederman

ENGAGED!

Stand out by building a culture where extraordinary employee behavior turns customers into lifelong fans.

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Marketing

What Will You Learn?

Employee engagement drives customer loyalty through authentic brand experiences – ENGAGED! by Gregg Lederman shows how motivated employees create customers for life.

This comprehensive employee engagement summary and key takeaways reveal:

Live the Brand - Employees who embody company values naturally deliver exceptional experiences
Brand Integrity Achievement - Align internal culture with external promises for authentic service
Engagement Economics - Engaged employees generate loyal customers who buy more frequently
Systems Thinking - Design processes that consistently enable employees to exceed expectations

What most summaries miss: Lederman's research proves 70% of companies fail at engagement because they focus on perks instead of purpose.

Engage deeply with Click.Apply.Grow™: Define brand behaviors tomorrow. Train for consistency. Measure customer impact. Companies with engaged workforces achieve 147% higher earnings per share.

Engage inside. Win outside.

About the Author

Gregg Lederman is New York Times bestselling author and brand engagement expert who achieves 90% employee engagement—3x the national average.

Over 20 years implementing performance-driven leadership at tens of thousands of companies. Author of Achieve Brand Integrity, ENGAGED!, CRAVE, and A Great Life NOW. 70% of clients land on "best place to work" lists including Fortune 100. Adjunct professor at University of Rochester's Simon School for 20 years teaching Leading Change to executive MBAs.

Beyond the books: Lederman's client engagement rates prove culture change isn't soft—it's the hardest driver of hard results in business.

His employee engagement strategies reduce turnover by 50% while increasing productivity 30%. Companies implementing Lederman's culture frameworks achieve 8x more likely to appear on best workplace lists. Sought-after keynote speaker.

Engineering cultures where people love Mondays.

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