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Jack Trout with Steve Rivkin
DIFFERENTIATE OR DIE
Stand out—or risk getting wiped out—in a market where sameness is a death sentence.
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What's You Learn?
Without differentiation, you're a commodity competing only on price – DIFFERENTIATE OR DIE by Jack Trout reveals how to escape the commodity trap.
This comprehensive differentiation strategy summary and main ideas outline:
The hidden gem: Trout's research shows differentiated brands command 20-50% price premiums consistently.
Differentiate now with Click.Apply.Grow™: List competitor positions today. Find your unique angle. Sacrifice the rest. Differentiated brands achieve 73% preference when positioned clearly.
Different wins. Similar dies.
This comprehensive differentiation strategy summary and main ideas outline:
- Differentiation Imperative - Find unique positions or face commodity pricing pressure
- Attribute Ownership - Claim one key attribute competitors can't match
- Sacrifice Strategy - Give up trying to be everything to focus on ownable difference
- Competitive Mental Angle - Position against competitors' weaknesses in customer minds
The hidden gem: Trout's research shows differentiated brands command 20-50% price premiums consistently.
Differentiate now with Click.Apply.Grow™: List competitor positions today. Find your unique angle. Sacrifice the rest. Differentiated brands achieve 73% preference when positioned clearly.
Different wins. Similar dies.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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