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Jill Griffin and Michael W. Lowenstein
CUSTOMER WINBACK
Reignite lost relationships, restore trust, and turn former customers into your most loyal advocates.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Winning back lost customers costs less and yields more than acquiring new ones – CUSTOMER WINBACK reveals the hidden profit opportunity in defected customers.
This comprehensive customer recovery summary and key concepts outline:
What most summaries miss: Griffin's research shows 65% of lost customers would return if companies tried to win them back.
Win back with Click.Apply.Grow™: List defected customers today. Diagnose departure reasons. Launch recovery campaign. Companies with winback programs recover 26% of lost revenue.
They left once. Welcome them home.
This comprehensive customer recovery summary and key concepts outline:
- Defection Analysis - Understand why customers leave to address root causes systematically
- Winback ROI - Lost customers convert 3x easier than prospects when approached correctly
- Recovery Strategies - Design targeted campaigns addressing specific reasons for departure
- Second Chance Value - Won-back customers often become most loyal and profitable segments
What most summaries miss: Griffin's research shows 65% of lost customers would return if companies tried to win them back.
Win back with Click.Apply.Grow™: List defected customers today. Diagnose departure reasons. Launch recovery campaign. Companies with winback programs recover 26% of lost revenue.
They left once. Welcome them home.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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