What is the main message of 'CUSTOMER WINBACK'?

The book 'CUSTOMER WINBACK' by Jill Griffin and Michael W. Lowenstein provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'CUSTOMER WINBACK'?

'CUSTOMER WINBACK' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Jill Griffin and Michael W. Lowenstein.

How does 'CUSTOMER WINBACK' stand out from other books?

Jill Griffin and Michael W. Lowenstein offers a unique perspective in 'CUSTOMER WINBACK', using real-world examples and practical tips to help readers apply the lessons.

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Jill Griffin and Michael W. Lowenstein

CUSTOMER WINBACK

Reignite lost relationships, restore trust, and turn former customers into your most loyal advocates.

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Master Marketing strategies from the world's leading business books!

Core Biz Category:

Marketing

What Will You Learn?

Winning back lost customers costs less and yields more than acquiring new ones – CUSTOMER WINBACK reveals the hidden profit opportunity in defected customers.

This comprehensive customer recovery summary and key concepts outline:

Defection Analysis - Understand why customers leave to address root causes systematically
Winback ROI - Lost customers convert 3x easier than prospects when approached correctly
Recovery Strategies - Design targeted campaigns addressing specific reasons for departure
Second Chance Value - Won-back customers often become most loyal and profitable segments

What most summaries miss: Griffin's research shows 65% of lost customers would return if companies tried to win them back.

Win back with Click.Apply.Grow™: List defected customers today. Diagnose departure reasons. Launch recovery campaign. Companies with winback programs recover 26% of lost revenue.

They left once. Welcome them home.

About the Author

Jill Griffin and Michael W. Lowenstein are customer loyalty strategists and relationship marketing experts who teach companies how to retain and grow their most valuable clients.

Jill, author of “Customer Loyalty: How to Earn It, How to Keep It,” and Michael, co-author of “Customers Inside and Out,” have advised Fortune 500 firms on building trust-based loyalty programs. Their combined research has shaped CRM systems and customer experience practices globally.

What sets Jill and Michael apart: They emphasize loyalty as strategy—not just marketing—creating long-term growth rooted in relationships.

Companies applying their loyalty frameworks report higher retention rates, increased lifetime customer value, and 2–3x ROI on customer programs.

The loyalty architects who make customers stay, spend, and advocate.

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