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Peter Fader

CUSTOMER CENTRICITY

Win by serving the right customers—not all customers—through focused, strategic loyalty.
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What's You Learn?
Focus on right customers generates more profit than trying to please everyone – CUSTOMER CENTRICITY by Peter Fader revolutionizes how companies allocate resources.

This comprehensive customer strategy summary and key takeaways reveal:

  • Customer Heterogeneity - Not all customers deserve equal treatment or investment
  • CLV Optimization - Identify and nurture customers with highest lifetime value potential
  • Resource Allocation - Invest disproportionately in customers driving sustainable profits
  • Selective Excellence - Deliver exceptional experiences to valuable segments, adequate to others


What most summaries miss: Fader's research proves 80% of profits come from 20% of customers—optimize accordingly.

Center strategically with Click.Apply.Grow™: Calculate customer lifetime values tomorrow. Segment by profitability. Reallocate resources accordingly. Customer-centric companies achieve 23% higher profit margins.

Select wisely. Serve profitably.

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About the Author

Peter Fader is Wharton's Frances and Pei-Yuan Chia Professor and Zodiac co-founder who revolutionized customer lifetime value calculations sold to Nike.

Expert in behavioral data analysis predicting customer purchasing patterns across telecommunications, gaming, retail, pharmaceuticals. Co-author of The Customer Centricity Playbook and The Customer-Base Audit. Financial Times "Professor to Watch" (2009). Featured in New York Times, Wall Street Journal, The Economist, NPR. Speaking fee reflects top-tier expertise.

What sets Fader apart: His statistical models predict individual customer behavior with uncanny accuracy—turning marketing from art to science for data-driven organizations.

Companies using Fader's CLV models improve targeting efficiency by 60%. His customer-base frameworks help businesses achieve 3x better ROI focusing on right customers versus spray-and-pray. Trains Fortune 500 executives.

The professor who mathematically proved not all customers matter.

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