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Peter Fader
CUSTOMER CENTRICITY
Win by serving the right customers—not all customers—through focused, strategic loyalty.
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What's You Learn?
Focus on right customers generates more profit than trying to please everyone – CUSTOMER CENTRICITY by Peter Fader revolutionizes how companies allocate resources.
This comprehensive customer strategy summary and key takeaways reveal:
What most summaries miss: Fader's research proves 80% of profits come from 20% of customers—optimize accordingly.
Center strategically with Click.Apply.Grow™: Calculate customer lifetime values tomorrow. Segment by profitability. Reallocate resources accordingly. Customer-centric companies achieve 23% higher profit margins.
Select wisely. Serve profitably.
This comprehensive customer strategy summary and key takeaways reveal:
- Customer Heterogeneity - Not all customers deserve equal treatment or investment
- CLV Optimization - Identify and nurture customers with highest lifetime value potential
- Resource Allocation - Invest disproportionately in customers driving sustainable profits
- Selective Excellence - Deliver exceptional experiences to valuable segments, adequate to others
What most summaries miss: Fader's research proves 80% of profits come from 20% of customers—optimize accordingly.
Center strategically with Click.Apply.Grow™: Calculate customer lifetime values tomorrow. Segment by profitability. Reallocate resources accordingly. Customer-centric companies achieve 23% higher profit margins.
Select wisely. Serve profitably.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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